Skill Set :: Research

Listening to the voice of the consumer

​Consumer marketing research brings out the voice of the consumer and his real needs and concerns. It is the best way to test the waters before actually bringing out a product/service into the market or to understand brand perceptions that existing consumers have.

N&D has a research team who define the research problem, establish the research design, collect data, analyse and formulate findings into a comprehensive report for the marketing department.

The trained team at N&D can handle everything from Pre-launch Research, Media Research, Market Feasibility Studies, New Product Development Research, Price Point Research, Branding Effectiveness and so on both in rural and urban areas.