Skill Set :: Research

Listening to the voice of the consumer

Consumer marketing research brings out the voice of the consumer and his real needs and concerns. It is the best way to test the waters before actually bringing out a product/service into the market or to understand brand perceptions that existing consumers have.

N&D has a research team who define the research problem, establish the research design, collect data, analyse and formulate findings into a comprehensive report for the marketing department.

The trained team at N&D can handle everything from Pre-launch Research, Media Research, Market Feasibility Studies, New Product Development Research, Price Point Research, Branding Effectiveness and so on both in rural and urban areas.