Methodology :: Strategy Development
Getting The Strategy Right
The simplest way to understanding how Strategy is to be developed is to look at the Client Brief ask three questions: Where are we? Where should we be? How do we get there? This starting point leads to a series of brainstorming sessions and generating a written document called the Scope of the Project (SOP). This is a clear-cut document that outlines the project's scope and feature set. It contains an estimate of pre-production elements like technical scope, creative and content outline, performance objectives, vision and scope of the project, along with timeline and budget.