Skill Set :: Media

Making the most of the media explosion

The explosion of the media with the increase in channels, radio stations, newspapers, magazines has made media planning a critical issue. Getting the maximum coverage within the stipulated budget requires research on market trends and developing a media plan to leverage it.

N&D’s media team designs effective media plans that bring together the right mix of various mediums in a communication campaign. The team devotes time to the little details which helps in getting cost-effective rates from the media and gaining better mileage.