Apr - Jun - 2012
A Quarterly low-down on N&D’s activities 
Dear Friends,

Greetings. New launches, an anniversary and new campaigns made this quarter quite memorable. Siva Valli Vilas Jewellers celebrated their 83rd anniversary with a bouquet of offers and the campaign reflected this. Nature Power Talc launched three mesmerizing fragrances and Gio launched a Money Saver pack while Peppers made a splash with its social media and radio campaigns.

In BAY, you can catch the world of possibilities that seasonal sales can bring your brand. We hope you will enjoy the buzz.

Happy Reading,
Regards,
M.Nachiappan
 
Nature Power Talc launched!

The success of Nature Power Beauty soaps has spurred a product extension Nature Power Talc. We designed a contemporary packaging that captured the essence of the fragrances Lavender, Sandal and Blossom. Graphic flowers were used to evoke a sense of feminity and lovely pastel shades matching them were selected as the backdrop.



 
Peppers launches Social Media Campaign
The success of Nature Power Beauty soaps has spurred a product extension Nature Power Talc.

We designed a contemporary packaging that captured the essence of the fragrances Lavender, Sandal and Blossom. Graphic flowers were used to evoke a sense of feminity and lovely pastel shades matching them were selected as the backdrop.
 
Seasonal sales can generate big excitement!

Seasonal sales can create a buzz around a brand and renewed excitement. These can be carried out to bow out an old season or to herald a new one, to mark festivals or special theme days relevant to the target audience. This form of promotion is ideal for retail brands and FMCG brands. Fashion brands or consumer durables usually choose end of season sales where they offer
 
attractive discounts on products or models that are going out of style, yet provide the quality and value of the brand. During festivals, operating a sale can be advantageous because people have more money at their disposal and tend to be more open loosening purse strings.
 
Theme days like Friendship Day would be relevant to say Greeting Card brands as this would push sales.

A seasonal sale must be planned well ahead with an ad campaign that includes a mix of print, social media and other mediums woven around it. This must be complemented by in-store promotion and ideally a PR campaign too.

Seasonal sales can have offers like discounts, free gifts or even 1 for 2. They bring immediate sales benefits, encourage new customers to try your brand and increase the spend of existing ones.
 
SVVJ Celebrates 83rd Anniversary!

When a brand celebrates a landmark of 83 years, it’s proof of the trust and love it enjoys from its patrons. Siva Valli Vilas Jewellers wanted their anniversary to be an occasion where they could reciprocate their gratitude and share their happiness.

The 83rd Anniversary Campaign was featured in all leading dailies and radio FMs. The print ad had a matte golden tinge to bring in the antique feel. It highlighted the offers like Rs.830 off per sovereign and Rs.8300 off per carat of diamonds. Sales increased manifold during the offer period.
 
Peppers Radio Campaign tunes new trend!

N&D promoted Peppers, the exciting Tamil entertainment channel by launching a peppy radio jingle. This was created by award winning Music Director Gibran of Vaagai Soodava fame.

Gibran was inspired by the idea of creating a vocal signature for the channel and enjoyed the whole experience. He shares, “Peppers is a very fun brand and when Mr. Nachiappan briefed me about the idea, it sounded quite exciting. I translated the essence of Peppers with its bright red logo and peppy flavour into music. I took a lot of care as this is the voice of the channel.”.
 
Gio gets an attractive Money Saver Pack!

Gio Dish Wash round is the friend of every kitchen. The Money Saver Pack included a scrubber worth Rs.10 free and this was highlighted. An attractive red, yellow and green colour scheme was designed to make the product stand out on shelves. This has increased sales dramatically.
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