Jan - Mar - 2013
A Quarterly low-down on N&D’s activities 
Dear Friends,

It’s great to connect with you once again in 2013 and the year brings many new and exciting campaigns. As we work with refreshed vigour, here’s a look at the work we’ve crafted, loved and released. We designed a whole new site for Aishwarya Events, health campaigns for TNHSP, a sizzling summer campaign for Fashion Crew, a brand new logo for RKN hotel and more. In BAY, we take a look at celebrities in advertising and how you can really pull it off.

Happy Reading,
Regards,
M.Nachiappan
 
Diabetes Campaign With a Sentimental Streak!

N&D’s Diabetes print campaign for TNHSP touched a sentimental chord.
 
It featured a daughter who talks about how she takes her parents for their yearly Diabetes check-ups without fail. It also had ads targeted at the Diabetes risk group.

One ad featured a Panchayat Head giving his verdict on preventing Diabetes, a vegetable seller elaborating how vegetables can help in prevention and another showing two men in conversation and one telling the other how doing small chores of our own can help us stay fit and prevent the disease. The campaign has been a big success.

 
Should you use a celebrity in your ad?

Using celebrities in your ads is not a new thing but here’s a look how it can enhance your brand image and promote it. When you choose a celebrity to endorse your brand, the first thing to think about is the brand personality and it’s fit with the celeb. For a washing powder brand for instance, a popular married actress would work well as she
 
would match the TG who are likely to be wives managing the home. For an energy
 
drink, a sports celebrity would fit the bill.

It’s also important to look at the celebrity’s market. Celebrities have cycles of being popular and fading out. Observe the proposed celebrity’s career graph and the likelihood of an increase in popularity or retaining the same level before you decide.

Budget is the biggest factor that dictates the kind of celebrity you get. Work out the economics of it. See if your outflow would bring you the kind of inflow in terms of sales.
 
Healthy Heart TVCs Released!

N&D had developed a series of TVCs for TNHSP targeted at prevention of heart disease. Since it was aimed at the masses, it used real life situations and common people like a tailor, shopkeeper, and businessman so on to demonstrate the ill-effects of eating very oily and fat-filled foods that could affect the heart. The heart was personified in 3-D and its actual feelings on having to deal with fat, oil and stress were shown. This made people relate easily and not only was the awareness high, the message recall value was also high.
 
Hot New Site for Aishwarya Events
Aishwarya Events has been creating waves with their events. These have touched millions of lives by making them an event to remember. It has organized Award Shows, Weddings, TV Shows, Road Shows, Product Launches, and Religious Events to Political Mass Meetings.They needed a site that would reflect their skills and the spirit of the occasion. At a glance, users can access the service or information they want, this user friendliness has been much appreciated.
 
Eco-friendly Logo for
RKN Hotel!

RKN Hotel is an eco-friendly hotel that does its bit for the planet with its green policies. The logo was designed in the shape of a leaf with two distinct parts and colours. While the green symbolized the eco-friendliness, the blue symbolized the relaxation and soothing effect of the environment offered.

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