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Oct
- Dec -2004 |
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A
Quarterly low-down on N&D’s activities. |
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The lively Mango
Dice commercial opens with kidsplaying a board game and getting
terribly bored till the dice magically turns into two mangoes. The
astounded children watch as their mother opens the fridge door and
brings out the yummy new mango fruit drink Mango Dice. Using the
mother helps to strongly establish the values of
Dice as a wholesome, nutritious drink unlike most soft drinks. With
a sip, the children are transported magically to the land of ‘Mumbo
Jumbo Mago Dice’, a lush green forest where golden mangoes
swing from the trees and they climb onto the giant Mango Dice Bottle.
They dance in the jungle to the peppy tunes of the jingle. Getting
the message of a fresh, healthy & deliciously refreshing drink
across perfectly!
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2Day
the latest entrant into the soft drink market enters in style with
a fresh, bubbly commercial! The commercial starts with a beautiful
college going girl waiting at a bus-stand in a busy city . A cute
snack kiosk near the bus stop sells 2Day in three flavours - Cola,
Orange and Lime. A college going boy picks up the picks up a bottle
of 2Day in Orange flavour - as he passes the girl her dress turns
orange in colour much to her surprise. Next he picks up Lime and
her dress turns to the silvery white colour - finally when he picks
up Cola
suddenly he finds the bottle has disappeared from his hand and so
has his shirt! The girl turns laughing as she finishes the drink!
The exuberance of youth and the fun spirit help in conveying the
refreshingly delicious qualities of this drink !
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Bring your ad message
vibrantly alive with interactive media. Want your logo to
make a stunning appearance with strobes of light or want
an animated character to liven up a drab presentation? Interactive
media offers endless creative possibilities with stunning
visual and sound effects.
Websites, online advertising,
CD & multimedia presentations
all fall into the interactive media category and are surprisingly
affordable. The recall value is extremely high since you
can create highly innovative messages. You could look at
our website for some fine
samples.
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Greetings! |
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The
Buzz is back again! Firstly, we’d like to thank you for your
overwhelming response to our Newsletter, especially the column BAY
(Brands And You). It was so encouraging that we’ve begun this
with renewed vigour. There’s lot of excitement in the air
– take a quick peek at the happenings. |
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The Tyko campaign has been
a resounding success and the commercial clearly got across the
product’s USP – simply yet powerfully. Conventionally,
detergent wars are fought on the basis of a better wash. The Tyko
TV commercial
broke free from this and cashed in on its USP –it uses less
water, a feature valuable in water scarce Tamil Nadu. A soap salesman
tries to sell a housewife detergent by pointing out its values
like a cleaner wash – but she argues back asking whether
it works with less water like Tyko. The salesman is stumped but
then retaliates asking whether it removes stains – by the
time she has washed her clothes and displays the sparkling clean
clothes washed with Tyko using less water .
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The
competitive dishwash bar market calls for making a strong impact.
The Geo Dishwash bar commercial attacks the disadvantages of other
soaps – three irritated housewives trying to clean their vessels
with the existing products and getting frustrated. Their irritation
is graphically shown with fire coming out of the fingers and steam
out of the ears. The final verdict is that even this can’t
pull down these tough ladies who are determined to attack grim and
dirt . They use Geo and the commercial ends on a victorious note
where they says – “Naanga asanthuduvoma”. The
benefits of Geo - a bar that gives a sparkling wash that’s
gentle on the hands is well highlighted. The graphics are the highlight
and have got a high recall value. |
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©
N&D Communications Pvt. Ltd. 2003 - 2005 |
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