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April-June-2004 |
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A
Quarterly low-down on N&D’s activities. |
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Greetings!
N&D has been
on the move, non-stop and we don’t want you to miss out on
any of the action! Therefore, on behalf of the entire N&D team
I am pleased to present to you, this first edition of N&D Buzz!
With news on our activities ranging from our award nominations to
our brand new clients, this newsletter has been started for the
sole purpose of keeping you up to date on the various activities
on our side! So read on…
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Package
design is one of the most critical elements in achieving success
with your product. The four main elements to keep in mind
while coming up with the package design are shelf appeal,
brand personality, product authenticity and uniqueness.
It offers the consumer that all important initial glimpse
of you as a brand and also reflects brand confidence.
Let your product stand out! Our agency's art director Mr.Narasimhan
says,
”An effective package design is not only eye-catching,
but also captures the spirit of your brand and appeals to
your audience on some level”. Careful package designing
should always take a professional and yet personalized approach,
treating your brand as a unique entity with its own design
needs. The final result is that your product stands out amidst
a sea of names on the retail shelf. |
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N&D
is proud to inform you that, at this year’s Ad Club Awards-
Sparks ’04, our work, “Idhu Super Idea” for Chiraag
Internet Kiosks (Rural Internet Service Provider) was nominated
under the Best Radio Campaign category. The ads were simple and
gave Chiraag as the solution for the typical problems faced by the
rural target group e.g. education, horoscope, agriculture, health,
video mail, etc. As the wise men say, “K.I.S.S.”…keep
it simple and straight! |
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Vijay
Dairy and Farm Products, is a fast-growing, ten year old milk producer.
They sell around 80,000 liters per day and are currently the second
most popular milk brand in southern Tamilnadu .
In the event of their vertical expansion, Vijay has introduced a
new range of flavoured milk, under the brand name Vjoy, packaged
in 200ml bottles . N&D Communications is working on the complete
packaging, POP design and the upcoming radio jingles of these fresh
products. We are handling this account in addition to their existing
milk brand, Vijay Milk.
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The
importance of a good package design is like going to a job
interview. Nobody in their right mind would want to look like
a non professional slob to make their first impression. The
same can be said for package design - if the package suggests
that the brand doesn't have enough self-respect to put together
a decent-looking package how does that reflect on the contents
inside? |
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©
N&D Communications Pvt. Ltd.2003 - 2004 |
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